Blog Images-What Are You Missing?
As bloggers, we understand that writing is only half of what makes a fantastic blog post.
The other half is the blog images used to illustrate the post.
Why are images important to bloggers?
- they grab the reader’s attention
- images are easier to remember than words
- breaking up text with images makes blog posts easier to read
- pictures help tell a story
- they add clarity to your writing
And most importantly,
Pictures help you connect with your readers and help your readers connect with you.
- Blog Images-What Are You Missing?
- Build Relationships With Readers Using Great Blog Images
- Blog Images Grab Reader’s Attention
- Use Images To Help Tell Your Story And Add Clarity
- Images Are Easier To Remember
- Before Adding Images To Your Blog Post
- Please Leave A Comment
Build Relationships With Readers Using Great Blog Images
Humans are social creatures. We love connecting and sharing with our fellow humans.
What is the primary purpose of blogging? To develop relationships with our readers, clients, and customers; to connect and share information and knowledge.
Why do we want to do this? Because building relationships is the foundation of our blogging success.
According to recent blogging stats from Optin Monster, approximately 409 million people view 20 billion blog pages every month.
That is a lot of people reading a lot of blog pages!
But, blogs aren’t only words. They also contain different types of images.
While the words share our knowledge with readers, the images can provide the connection that makes your blog personable.
Now, not all of your images have to invite connection. Yet, if you want to develop a relationship with your audience, one picture is essential to have on your blog.
That image is a picture of YOU!
How can you expect to build relationships with your readers if they don’t even know who you are?
People connect with other people, not words, stats, and infographics.
They connect with other people.
If no one is around, they lose interest and leave.
AND if they are visiting your blog, they want to connect with you!
So, I will repeat it, if you don’t have a picture of yourself on your blog, readers have no one to connect with when they visit.
It would be like a friend coming over for a coffee when you aren’t home. If you’re not home, your friend isn’t going to stick around.
I came across a brilliant blog post; after reading it, I had to find out more about the person who wrote it.
There was no author bio on the post, so I went to the about page.
No information there, no photo, nothing.
There was no picture of the blog owner or blog author anywhere on this blog.
So, I left.
I was very disappointed. It was a great post, and I would have loved to connect with the person who wrote it, but, as I said earlier, when there is no one to communicate or connect with, people lose interest, and they leave.
The crazy thing is, this isn’t the only blog I have come across that hasn’t indicated who the owner is.
If I can’t find a picture, an actual picture, not an avatar, of you somewhere on your blog, I leave.
The Best Blog Images Are Of You & They Can Be Free
Hey, I get it; putting your picture out there can be very uncomfortable for many people. I am one of those people.
But I’m telling you, if you want to build great relationships with your readers, you have to get over it.
Do you know who is excellent at building relationships with his readers and has a ton of photos of himself on his blog? Ryan Biddulph. After spending 5 minutes on Blogging From Paradise, you would recognize Ryan if you were to run into him on your travels. Not only that, but you could strike up an engaging conversation when you do.
Why? Because his picture is everywhere on his blog, and he takes the time to build relationships with his readers.
Your picture doesn’t have to be fancy; you don’t need to hire a professional photographer for an expensive photoshoot if you don’t want to. (although it can be a lot of fun)
Some of my favorite photos are candid shots or selfies taken with my phone and trust me, I am no photographer.
But, if you don’t have YOUR picture on YOUR blog, you should fix that.
Oh, and don’t forget about your social media profile pictures!
Other than providing human connection, what other ways does your blog benefit from having great images?
Blog Images Grab Reader’s Attention
People process images easier and faster than written text, so it makes sense that images grab our attention.
But, that doesn’t mean you can slap any old picture on your blog.
Some images will work better than others to grab a reader’s attention, so use photos that
- portray people
- use vibrant colors
- use contrast
- have plenty of whitespace
Once you have the reader’s attention, you can use images in other ways.
Use Images To Help Tell Your Story And Add Clarity
Using different images helps tell your story and add clarity to your writing.
Screenshots, graphs, charts, and infographics are excellent ways for bloggers to convey information to readers.
If you are writing a post that includes statistics, use a graph or chart to help illustrate those stats.
Screenshots are great for “How To” posts.
This post from Moss Media is an excellent example of using graphs and screenshots to add clarity to your writing. This post is also a great example of using images to break up long blog posts, making them easier to read.
Easy-to-read text paired with relevant pictures results in better engagement and blog posts that your reader will remember.
Images Are Easier To Remember
According to brainrules.net, we are incredible at remembering pictures. Hear a piece of information, and three days later, you’ll remember 10% of it. Add an image, and you’ll remember 65%.
It is said that people following directions with text and illustrations do 323% better than people following directions without pictures, according to hubspot.com.
So it only makes sense to use various images in your posts.
Before Adding Images To Your Blog Post
Make sure you have permission to use the image.
Avoid copywriting issues using photos you have taken yourself and make your graphics using Visme, Canva, or Adobe Spark.
If you are using stock photos, make sure you have the license to use the photos on your blog.
I use Pixabay for free stock images.
Before you upload your pictures to your WordPress site, make sure to optimize the image.
Optimizing images is important for page speed and SEO, so make sure you do this for every image you put on your site. Once your images are uploaded, place them in the appropriate spot on your post, and you’re all set.
When the idea came to me for this post, and I started researching the topic, I came across many great articles about blog post images.
You can check out these here:
Yet one thing they all failed to mention was the importance of having a personal photo on your blog.
If you are a blogger, people need to know who you are.
That makes the most important image on your blog a picture of you.
It doesn’t matter whether the picture is on your home page, about page, or in an author bio in your blog post.
Just make sure you’re at “home” when people stop by.
Please Leave A Comment
Let me know what you think.
Do you agree that you should include your photo on blogs and blog posts?
How do you feel about engaging with bloggers who don’t have an identifying photo?
SharlaAnn is a blogger who focuses on helping others develop the mindset and skills needed to build successful blogs. She is always up for a challenge and is a determined student of personal development and SEO.