4 key areas of focus for blogging success

4 Key Areas of Focus For Blogging Success

4 Key Areas of Focus For Blogging Success

Disclaimer: This post contains affiliate links. I may make a commission if a purchase is made through an affiliate link at no extra cost to you.

Are you focused on tasks that will make your blog successful?


Do you find yourself wasting time working on tasks that are not helping you accomplish your blogging goals?

Last week I wrote a post that offered tips to help you focus. But being able to focus is only one part of the puzzle. You also want to make sure you focus on tasks that make your blog successful.

If you can focus on a task, but that task isn’t helping you reach the blogging goals you desire, you may want to reevaluate your blogging strategy. Or at least take a look at what is essential to success and eliminate the unnecessary tasks that aren’t getting you closer to your goals.

So what are the 4 key areas a blogger needs to focus on?

That will depend on the blogger and the goals they wish to accomplish but let’s discuss 4 key aspects of blogging that require your focus.

Focus On Writing

Writing is the key to blogging.

I mean, that is what blogging is; it’s writing.

So naturally, it would be in your best interest to focus on writing every day.

That’s not saying you have to publish a blog post every day, but you should be practicing your chosen craft every day.

By practicing writing every day, you become a better writer.

Publishing one blog post a week works for me, but I practice writing every day. I don’t limit myself to only writing blog posts, either. I also write emails and do journaling, short stories, etc.

If you want to blast out killer blog posts, follow the advice of pro bloggers like Ryan Biddulph. Ryan’s post HOW TO WRITE A BLOG POST: 8 HELPFUL TIPS is chock-full of well, helpful tips for writing blog posts.

Focus on writing, practice writing daily, and you will be writing like a pro blogger in no time.

But don’t stop there!

Make sure you are promoting those excellent blog posts.

Focus on Promoting

Please don’t spend all that time writing killer blog posts then not tell anyone about them.

I have done this before, written a blog post, and three days later realized I didn’t share it on any of my social media. That’s just one of many blogging bloopers I have made while figuring out this blogging thing!

The problem I face now is trying to learn, leverage, and promote on too many platforms at once.

Whether social media, forums, or other social bookmarking sites, each platform takes time to learn, build your audience, and leverage effectively.

Many tools are available that will schedule and automate promoting content across multiple platforms for you. Automating and scheduling social media promotions is highly effective, and I recommend using such tools.

MissingLettr is my favorite tool to promote my blog on my Facebook, Instagram, and Twitter accounts.

The great thing about MissingLettr is I can also share other bloggers’ content on my accounts with the simple click of a button.

While I let MissingLettr promote my blog with scheduled posts that are easily created in advance, I will step back from creating additional content for those platforms. I will check in on the others once a day to answer questions or comments, but most of my focus will be on just one of them. I’m not sure which one yet, but probably Twitter, maybe Instagram.

My goal is to learn how to leverage the platform to reach my blogging and business goals.

I will also be focusing on Triberr for promoting my blog.

Lastly, of course, is promoting my blog through my email list.

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By choosing to focus on:

  • Twitter/Instagram
  • Triberr
  • My email list

I can learn how to effectively make them work for me and increase engagement with my readers without feeling like I’m being pulled in too many directions.

If I run into issues trying to figure out the social media or Triberr, Lisa Sicard from Inspire to Thrive can help me out!

Focus On Connecting And Engaging With Your Audience

In my opinion, connecting and engaging with people is the best part of blogging.

It is also one of the 4 key areas of focus that is the easiest to master and the most fun.

Connecting and engaging with your audience and your readers is what blogging is all about.

You connect and engage with your audience by:

  • commenting on their blogs
  • replying to comments on your blog
  • engaging on social media and blogging forums
  • by email

Offer genuine thoughts and feedback that provide value when commenting on blogs. Make it evident that you read the blog post!

Ask questions! Asking questions is a great way to engage with other people. If you need clarification or want someone’s opinion on something or a recommendation, ask.

PRO TIP: Engagement is a great way to generate blog post ideas!

Engagement is fundamental to your blogging campaign and requires your focus and attention to achieve your blogging goals.

Connecting and engaging your audience will bring your monetization goals to fruition.

Focus On Monetization

We all need to make money someway somehow.

If you have decided that you want to make money blogging, that’s great.

There are many ways in which you can monetize your blog.

You can promote affiliate products. Affiliate marketing is a great way to monetize your blog.

Some people choose to create and promote their own products. These may be ebooks or courses. This is another excellent way to monetize your blog.

Others offer freelance or ghostwriting blog posts and emails, social media management services, consulting or mentoring services. If you have a skill relevant to the digital world, you can monetize it. The sky is the limit here.

So it stands to reason that if you intend to make money blogging, you need to focus on how you will do that.

With that being said, you don’t want to focus on too many projects at one time.

Pick a project. See it to completion. Then start another one.

You may think you are farther ahead by taking on multiple projects at once. Still, if you become overwhelmed and don’t see those projects through to the end, you haven’t accomplished anything substantial. And you are no closer to reaching your blogging goals.

If you buckle down and focus, you will accomplish all your blogging goals and so much more.

What Are You Focusing On?

  • Writing
  • Promoting
  • Connecting and Engagement
  • Monetization

These are the 4 key areas to focus on when building a successful blog.

I know I need to weed out some things, narrow my focus a bit and get back on track.

That’s the great thing about blogging; you call the shots. You decide what is working and what isn’t.

Please Leave a Comment

So, are you focusing on these 4 key areas to move closer to your blogging goals?

Do you need to reevaluate what you are doing and eliminate unnecessary tasks that keep you stuck?

Is there anything else you would recommend a blogger focus on to achieve blogging success?

Please let me know in the comments.

picture of SharlaAnn Matyjanka

SharlaAnn is a blogger who focuses on helping others develop the mindset and skills needed to build successful blogs. She is always up for a challenge and is a determined student of personal development and SEO.

10 thoughts on “4 Key Areas of Focus For Blogging Success”

  1. Good job on these tips, SharlaAnn. Thanks for the shoutout too!

    Blogging really is simple. Focus on doing a few basic things. But the ego tries to scare us into panicking so that we make simple success a complex failure. Stick to the basics for a bit. Keep meeting new people intrigued by your niche. Success comes to bloggers who help people for a while.

    Ryan Biddulph recently posted…1 Way to Overcome Blogging ProblemsMy Profile

    1. Thank you, Ryan, and you’re welcome!

      I have gotten distracted. But that’s ok. I know what I need to do to get back on track, and that’s what matters. So, back to basics, it is for now.

      It is incredible meeting and connecting with great people through blogging.

      I am a firm believer that what you put out into the universe will come back to you in greater measure. So, when you help others without expectation, you will be blessed in ways you never imagined.

      SharlaAnn Matyjanka recently posted…3 Tools That Make Blogging EasierMy Profile

  2. Hi SharlaAnn,

    Your article is helpful, and the four focused areas are spot-on. For instance, you can’t make a profitable blog without improving your writing and promoting your content extensively to reach the intended audience. Moreover, you can’t blog alone; blog alone in the sense that you need to build relationships that will set you up for the long run.
    But I also want to add that focusing on understanding your target readers is crucial for building a successful blog. That’s because you won’t have a business without an audience. These are people who will constantly read your blog and buy your offer. But to know them, you should consistently create reader-focused blog content that will bring your target audience to your blog and make them repeat readers and paying customers.

    1. Hi Moss,
      You make an excellent point. Understanding your target audience is very important. You don’t have a successful blog if no one is reading it. So, focus on learning your target audience and creating blog content that keeps readers coming back and turns them into repeat customers.
      Thank you for this insightful information, Moss.

      Take care,
      SharlaAnn Matyjanka recently posted…Everything You Need to Start a BlogMy Profile

  3. Hey SharlaAnn,

    That’s good to know that you are on your track now, but Can you help me about getting me on track? Since, I’m too busy or you can say sometimes waste my time on different things other than what I have to…

    Waiting for your reply,
    Shivam Narayan

    1. Hello Shivam,

      Welcome to my blog.

      I have written a few blog posts on time management and learning to focus. They all have some great tips. It boils down to training yourself to stay on task. Removing distractions and eliminating unnecessary work helps, as does having a to-do list and sticking to the tasks you have there.

      Below are links to two blog posts that you may find helpful,

      Ultimately, you have to practice the skill until you get really good at focusing on the important stuff. There is no magic formula; it’s all you.

      I hope this helps, let me know. And thanks again for stopping by.


  4. Hi SharlaAnn, I’m always re-adjusting things on the blog. It’s like housework – it is never done! However, focusing on what has worked and what IS working is important. Of course, knowing what your audience wants and being able to provide answers for them is of utmost importance. It’s not always easy knowing that either!
    My projects of guest blogging and working on another online course always get pushed to the side with my client work. Client work must always come first.

  5. SharlaAnn, you just dropped another gem!

    I have to admit, that I am guilty of doing the mistake of not writing. Honestly – I think an actual writing is that one thing that will move that needle, and I still somehow try to procrastinate. My brain is literally tricking me to not write by doing all kids of useless things like designing thumbnails (even though that’s important too once you get some success). This article reminded me to write – so with that saying I am going to sit down and spit a few articles 🙂

    Tom recently posted…4 Main Differences Between Good and Bad PresentationMy Profile

    1. Hi Tom,

      It takes a lot of work, a lot of practice to get control of our brains and prevent this trickery. I have been struggling myself the last couple of weeks with the same thing. My brain just doesn’t want to focus on the writing. I haven’t been able to put my finger on it although I have a few theories.

      It isn’t a great place for a blogger or anyone who relies on the written word to be in.

      So, here is to us both finding our focus and getting some words down!

      I wish you success in getting your articles done and thank you so much for stopping by and commenting.

      SharlaAnn Matyjanka recently posted…Instagram Tips From a TeenMy Profile

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