3 Things You Need to Build an Email List
Do you often find having to complete certain tasks a bit daunting? Sometimes, the key to overcoming that is to break the task down into smaller bits. For example, if the pressure of building an email list has you putting it off, break it down. When you look at the 3 things you need to build an email list as individual tasks it is less overwhelming and much easier to accomplish.
I have spent the last week or 2 focusing on the email side of the business after putting it off for way too long. Having focused on each of the 3 things individually has made it less stressful, made it easier to focus on what needed to be done, and allowed for effective time management. Also, watching it all come together has been a lot of fun.
So what are the 3 things you need to build an email list?
You’re going to need:
- Email Marketing Platform, also known as an autoresponder
- Lead Magnet
- Opt-in Form
Now, let me show you just how simple it can be.
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The first thing you need to do is decide on an email marketing autoresponder.
An autoresponder stores your subscriber lists and sends out automated emails or newsletters allowing you to communicate with your audience on a regular and consistent basis.
I use AWeber.Did you know nearly half of #smallbiz owners AWeber surveyed ranked email marketing as the most effective digital marketing channel to retain customers? View @AWeber’s complete 2021 Digital Marketing Report:… Click To Tweet
Not only can I have multiple lists, but I can also build opt-in and landing pages right from my dashboard. I like that it is simple to set up and use. There isn’t a steep learning curve that will leave you frustrated and wanting to rip your hair out. They also have a ton of other features that make it a very versatile email marketing platform to use.
I opted for the paid version which works on a sliding scale depending on the number of subscribers you have, but their free plan is pretty good if you are just starting list building.
If you require an autoresponder I would definitely recommend checking them out.
Anyway, choosing an autoresponder will probably be easier than choosing your lead magnet.
#2 Lead Magnet
A lead magnet is simply something of value you offer for free in exchange for someone’s email address.
Think of subscriber emails as currency. Don’t expect subscribers to give up their email for nothing in return. You must be offering them something of value in exchange for their email. Ideally, your lead magnet will offer a specific solution to a specific problem for your specific niche or target market.
Lead magnets may be:
- Bonus Packs
- Case Studies
- Webinars/Video Training
- Private Group Access
- Discounts/Free Shipping
- Software Download/Free Trial
Pretty much anything can be a lead magnet.
Your niche will have some bearing on what type of lead magnet you choose, but more important is the content of your lead magnet. While some lead magnets are quite comprehensive and may take a considerable amount of time to put together, it doesn’t have to be complicated. If you are just starting, avoid the stress of developing a complicated lead magnet that may not convert and stick to something simple. As long as you are offering the people landing on your page something of value (solving a problem) that is congruent with your niche.
Printable coloring pages used as a lead magnet on a site catering to kids’ crafts are acceptable, but a printable time management schedule would work better for working from home or building a business niche.
Everyone loves free shipping. If you have an e-commerce site this is an easy lead magnet.
Putting together a checklist? Easy peasy. Very useful across multiple niches.
A free how-to guide may take a bit more time to put together but is a great choice for someone in a technology niche.
Now, if building your lead magnet from scratch is something you may not want to do you can always find some relevant PLR (private label rights) content. This will get you up and running quickly without having to spend a lot of time creating your own content. I recently came across this extensive library of PLR articles.
Regardless of the type of lead magnet you choose or if you create your own or use a PLR product just be sure you are providing value to your subscribers. This is the most important factor to consider in everything you do. So ask yourself, “Does this lead magnet provide value?”
Once you can answer yes to that, move on to the final step you need to complete to start building your email list.
#3 Opt-in Forms
The opt-in form is where your subscriber enters their email so they can be on your list.
Like I said earlier, this is one reason why I like using AWeber. They make building opt-in forms and landing pages easy. They even offer several templates to choose from if you’re not feeling particularly creative.
To see just how simple it is to build an opt-in form in AWeber watch this short video I made.
As you can see, using AWeber is simple. And, now you have all 3 things you need to build your own email list.
When It All Comes Together
Now that I have shown you how to take “building an email list” and break it down into 3 simple tasks it isn’t so intimidating is it?
This works with any larger project that you have to do. Heck, even writing a blog post is broken down into a series of smaller tasks.
When you break it down and focus on one thing at a time it is less stressful and you can accomplish more.
So, if you are finding yourself having a hard time getting some seemingly large projects done, give this a try. Break it down into small manageable pieces and see how quickly and easily it all comes together for you.
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What did you struggle with when you were setting up your email list for the first time?
Any advice you can offer?
Are there any other strategies that you use to accomplish bigger projects?
Let me know in the comments below. I always love hearing from you, and don’t forget to subscribe. 😉