1 Thing You Must Do Before Making Your First YouTube Video
So, you want to start a YouTube channel.
You understand the benefit of adding video to your current marketing strategy and therefore need to start a YouTube channel.
Either way, there are a few things you need to know before making your first YouTube video.
Practical things like:
- be authentic
- offer value
- write a script
- entice your viewer
- use call-to-action
The same principles that apply to blogging also apply to videos. If you want a more detailed description of these practical tips, you may want to read this article I recently came across from solopreneursllc.com.
If you already blog, the tips mentioned in this article will not be earth-shattering new information. That is why I am not going to talk about them here. There are also lots of YouTube videos on “Making Your First YouTube Video.” Don’t be intimidated by these videos, this is not the first video any of these people have ever made.
Instead, I want to talk about what we have to do before we even start getting into the practical components of making videos. And that is to deal with what is stopping you.
Fear, dread, insecurity, whatever name you want to give to that feeling that’s holding you back from making those videos. I’m just going to refer to it as fear.
There is nothing wrong with feeling this way. Not all of us are born to be in front of the camera. I, for one, feel more vulnerable on camera than I do when I am publishing written content. It feels like I am putting myself out there with nowhere to hide. Feeling vulnerable doesn’t usually feel good, especially when it is in front of strangers.
So what are you going to do about it?
Well, first of all, keep reading.
Being the science nerd I am, I think it is helpful to understand what is happening to the body when we experience fear. Whether life-threatening or not, when we experience fear the body undergoes physiological changes.
What is physiology? It is the branch of biology that deals with the normal functions of living organisms and their parts.
Some of the physiological changes we experience when scared may include:
- increased heart rate
- changes in breathing
- butterflies, nausea, or other stomach issues
- sweating or chills
You may recall experiencing some of these symptoms at some point. We all have.
But did you know that you also experience these same physiological changes when you are excited?
Fear or Excitement
So which is it?
Are you scared or excited?
Your body can not tell the difference. To your body, both are the same thing. So it stands to reason the only thing making the distinction between the two is your mind.
Your mind tells you that making YouTube videos is scary or that it’s not.
And this applies to every new situation we experience. Our minds will determine how we “feel” about a situation, sometimes before we actually go ahead with it.
Here’s a Great Example
You and 3 friends decide to go skydiving. It is the first time for all of you. You will be paired up with an experienced instructor.
Your instructor has jumped out of a plane so many times he doesn’t even give it a second thought.
Two of your friends have wanted to do this for some time now. In the days leading up to the jump, they can’t stop talking about how excited they are.
However, you and your other friend can’t believe you agreed to this and are sure you are all going to succumb to some horrible fate. Which, considering the activity, can only result in becoming a splat on the face of the earth.
So how is it that this group of people have such varying reactions to the same scenario?
Well, the jump instructors got over their fear a long time ago through experience and repetition.
The friends who are excited about it are probably some thrill-seeking adrenaline enthusiasts. Or they may have an easier time stepping out of their comfort zones and trying new things. They may change their tune once they are actually in the air.
You and your other friend probably realize how crazy you were to agree to jump out of a perfectly good plane.
All kidding aside, the different reactions are all because of what our minds make us believe about the situation.
Back to Videos
What is your mind telling you that is making you fearful of doing that first video?
In other words, what excuses are you coming up with?
- My videos will suck.
- I don’t know what to talk about.
- No one will like them.
- I don’t know how to do a video.
It really can be any number of things. You know what they are for you. These words are probably playing on repeat, over and over again in your mind. The fear and stress that these thoughts create may also be triggering those physiological changes that we talked about earlier.
What can you do about it?
Change Your Thinking
Take a couple of deep breaths first. Deep breathing helps normalize the heart rate and calm you down.
I know this may sound ridiculous, or maybe you’re thinking “it isn’t that easy.” And you may be right that it might not be easy, but it isn’t ridiculous.
If it was that YouTube video above wouldn’t be there.
So now you’re thinking, how do I change my thinking?
One strategy that could work is to:
- Write down all of the excuses/fears you keep telling yourself about why you can’t do videos on one side of a piece of paper.
- On the other half, write a corresponding statement that makes you excited about doing videos.
- Now cut your paper in half.
- Burn the excuses. You don’t need them. Seriously BURN it!
- Pinup what you are excited about somewhere you will see them every day.
- Keep repeating these to yourself.
- Get excited, and make the darn video.
Your paper may look something like this.
The first few probably won’t be your best work. After all, it will take some practice. That’s ok. The more you practice, the better you will get. So, practice, practice, practice!
Think of how good you will feel in a few months or a few years when you look back and see how much you have progressed.
It can be as long or as short as it needs to be.
It might take a few tries to get one that is internet-worthy, not because you are horrible but because of things that may be outside of your control.
For example, halfway through filming, the dog starts howling, so damn loud you can’t even hear yourself talking.
You finish filming and think to yourself that that one wasn’t half bad until you go back to watch it, and you realize there is a kid, your kid, standing outside the office door watching you the whole time. On camera, in the background.
I should have saved that video and cut a frame to post here to show you. Didn’t think of that at the time. I was a bit ticked off.
One Last Thing
If you are completely stuck and need help, ask someone. There are many people with experience in this field. Reach out.
A mentor may be just what you need to get over this hump.
Leave A Comment
What is the best piece of advice you would give someone when starting out making videos?
What is one thing a person should avoid doing when first starting out?
Please share your thoughts and experiences.